At present global aviation industry tends to swing high and low like a see-saw. Survival of the fittest theory can be applied to every industry that wishes to breathe in the fresh air of new growth.
Here are the five trends believed to uplift its growth in the coming days.
- Start creating a social pace that lifts its brand
- Steering between offline and online customers
- Building an analytical altimeter
- Changing the course of revenue generation
- Focusing on standardisation and regularisation
Virtual Presence For Optimal Success
Exploring new parts of the world has become a trend to spend the leisure time. With their hard-earned money, people want to take the next flight and go to their dream destinations. This trend has quickened the pace of aviation industry globally and they are finding new, innovative ways to woo the customers and choose their services. At last, they are ready to come out of their comfort and start interacting with customers in real-time.
With their social media presence, only a few airlines have been efficiently building their social media platforms and strengthening their relationship with customers. This initiative can lead to building resources that can handle complaints, queries, tweets, and posts from the customers all through the day. The volume of tweets received from customers now exist from 15,000 to 200, 000 and it may increase further.
New Ways For Generating Revenue
To increase their potential to generate more revenues, airlines are searching for new methods that will change their course towards earning more money. Some of the listed airline companies have successfully generated additional revenue through selling ancillary services or products. Identifying a feasible ancillary route has become a crucial revenue generator. To list some of the ancillary services: to pay for checked baggage, to book wi-fi connectivity and an ideal seat during air travel.
Airlines are now looking for new programs that will help them to block revenue leakage in various processes such as e-ticketing, ticketing process, customer relationship management and departure control. Through the revenue integrity route some of the airlines have successfully blocked revenue leakage also. At present, standardisation and regulations have been dominating the airline business environment. The regulations are related to accounting and finance, consumer and environment rights. Recently, regulatory authorities have penalized airlines for emissions above the limit in the European Union. These regulations have increased the safety of passengers and maintain improvement in business.